The Power of Screen-Free Play
Because Childhood Was Never Meant to Be Spent on Screens.
In today’s fast-paced, tech-driven world, it’s easy to forget that children learn best from people, not pixels. At Little Bird Told Me, we believe childhood should be filled with giggles, cuddles, curiosity – and connection.
Recently reading an essay by Her Royal Highness The Princess of Wales in collaboration with Professor Robert Waldinger, The Power of Human Connection in a Distracted World really struck a chord with us. It reminded us why we do what we do – and inspired us to create this page about the importance of family time and screen-free play. As that piece highlighted, it’s the quality of our relationships, not the quantity – that truly matters. Every moment of genuine connection, especially in the early years, shapes how children grow, learn and thrive.
Every shared smile, cuddle and moment of imaginative play helps build the neural pathways that support empathy, resilience and emotional wellbeing. It’s these tiny, everyday interactions that give little ones the best possible start in life – and screen-free toys make those moments happen more often.
Toys That Spark Connection and Imagination
At Little Bird Told Me, we design screen-free toys with soul. Our characters are the heart of what we do – they’re not just playthings, but personalities that children fall in love with. From Norbert Donkey’s loyal charm to Moobert Cow’s playful spirit, each one is carefully created to spark an emotional bond that lasts long beyond the toddler years.
When a child truly loves their toy, it becomes so much more than something to play with; it becomes a friend, a source of comfort, a constant through the ups and downs of growing up. Families tell us time and again that our toys become part of their story, passed down between siblings and remembered fondly long after the playroom days have passed.
That’s why every detail matters – from soft, huggable fabrics to the expressions that bring our characters to life. These are toys made for connection: to be loved, played with and talked to. They invite imagination, empathy and storytelling – the very building blocks of emotional growth.
Take a look at what families love the most in our Bestsellers Collection – you might just find your child’s next lifelong friend…
You + Your Child = The Magic Formula
Every parent wants the best start for their child – but here’s the truth: you are the most powerful influence in your little one’s development. Your presence, attention and interaction make all the difference.
Children thrive when they feel seen, heard and valued. Undivided attention – even in small moments – is one of the most powerful gifts you can give.
When you add a Little Bird Told Me toy into the mix, you open up a world of shared discovery. These toys provide more than entertainment; they’re bridges between generations – helping parents, grandparents and children play, imagine and bond together.
Because connection is where it all begins.
Helping Little Ones Reach Key Milestones
Every Little Bird Told Me creation is purposefully crafted to nurture important stages of development – all through play:
• Baby Walkers: Little steps, big moment! Our baby walkers support your child’s first adventures into independence, building strength, balance and confidence.
• Rocking Horses: Rocking isn’t just fun; it’s calming. The soothing, rhythmic motion offers comfort, security and emotional regulation – a familiar ritual that grounds children.
• Ride-On and Wheeled Toys: Suddenly, they’re on the move! These dynamic toys unlock freedom and exploration, encouraging coordination, balance and self-discovery.
• Pull Along Toys: Designed to go wherever little ones go, pull along friends strengthen both coordination and emotional bonds. As children walk, talk and play side by side with their cuddly companion, they build confidence, empathy and a lasting sense of friendship.
Each design helps your child explore, grow and connect – at their own pace, in their own imaginative, screen-free world.
FAQs About Screen-Free Play
Why is screen-free play important?
Screen-free play encourages creativity, imagination and problem-solving. It helps babies and toddlers develop empathy, resilience and confidence through real-world experiences – not digital ones.
How can I reduce my child’s screen time?
Set aside dedicated play times, turn off background screens, and create a cosy space filled with tactile, open-ended toys that invite interaction.
What are the best screen-free toys for toddlers?
Toys that encourage movement and imagination. Character toys in particular can help children explore the world while feeling secure and engaged.
Why is it important for families to play together?
When families play and interact together, children feel seen, valued and deeply connected. Shared play strengthens relationships, builds communication skills, and creates happy memories that shape emotional wellbeing for years to come. It’s these moments of laughter and teamwork that truly bring the magic of screen-free play to life.