About Us
At Little Bird Told Me, we design beautifully crafted, screen-free toys that celebrate childhood the way it’s meant to be – full of imagination, movement and delight.
From our studio in West Yorkshire, we design traditional toys with a modern twist, combining premium materials and timeless style. Our adorable rocking horses, baby walkers, ride on toys and pull along pals aren’t just toys – they’re keepsakes designed to captivate little ones and be cherished by families for years to come.
How One Rocking Horse Started It All
Back in 2007, inspired by our love of classic playthings, we set out with a bold vision: to modernise the traditional rocking horse, adding colour, elegance and style. Our very first creation, Pretty Pony, became the pioneer pony who started it all – a floral print rocking horse with a distinctive modern silhouette. This original design launched a stable full of stars, inspiring a whole family of rocking horses with personality, flare and timeless appeal. Today, our fresh take on a beloved classic continues to shape trends in rocking horse design globally.
Growing Our Little Bird Family
As our collection blossomed, we reimagined other British classics – push-along dogs, pull along toys and ride on toys, all with their unique and endearing personalities. With soft textures, playful crinkles and hidden squeaks, our toys are irresistible to inquisitive little hands. More importantly, they spark curiosity, inspire explorative play and support key milestones – both with physical development, from balance, coordination and those first steps, to social and emotional development of self-awareness, empathy and independence.
Why Screen-Free Matters
In our fast-paced, digital world, we believe childhood should be filled with imagination, instead of screens. Our lovable toys inspire open-ended, hands-on play that develops balance, coordination, empathy and storytelling – the kind of play that creates memories as well as skills.
We encourage parents, grandparents and siblings to join in too, turning everyday play into shared moments of laughter, bonding and discovery. Memories made in these moments will last a lifetime and crucially boosts an infant’s ability to connect with loved ones, which has so many benefits for brain development, communication and positive self-image. We love seeing little ones – and their families – discover, invent and grow naturally, without screens getting in the way.
Our Promise to You
We’re dedicated to creating toys inspired by heritage and built to last, blending timeless style with thoughtful, modern design. By choosing Little Bird Told Me, you’re giving a gift that honours tradition, nurtures imagination and turns everyday play into moments of joy and bonding – making memories both children and grown-ups can share and cherish forever.