Privacy
Last updated: June 2026
Little Bird Told Me Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what personal information we collect, how we use it, who we share it with, how long we keep it for, and the rights you have in relation to your personal information.
This policy applies when you visit our website, place an order with us, contact us, sign up to our mailing list, leave a review, interact with us on social media, or otherwise provide personal information to Little Bird Told Me.
Who we are
Little Bird Told Me Ltd is the data controller for the personal information we collect and use. This means we are responsible for deciding how and why your personal information is handled.
Little Bird Told Me Ltd is a UK-based toy brand.
You can contact us about privacy matters at:
Email: contact@littlebirdtoldme.com
Postal address: Block E, 3rd Floor, Bowers Mill, Branch Road, Barkisland, Halifax, HX4 0AD, United Kingdom
We handle personal information in accordance with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018. Where relevant, we also comply with applicable EU data protection requirements.
We will never sell your personal information.
What personal information we collect
We may collect the following types of personal information:
Information you provide when placing an order
This may include:
Your name.
Billing address.
Delivery address.
Email address.
Telephone number.
Order details.
Product selections.
Payment method information.
Any notes or information you choose to provide with your order.
Payment information
When you make a payment, your payment is processed by secure third-party payment providers. We do not store your full card details.
Depending on the payment method you choose, your payment may be handled by providers such as Shopify Payments, PayPal, Klarna, Stripe or other secure payment processors.
Information we collect when you use our website
This may include:
Your IP address.
Browser type and version.
Device type.
Operating system.
Pages visited.
Products viewed.
How you reached our website.
How you interact with our website.
Approximate location information based on your IP address.
Cookie and tracking preferences.
Information from cookies and similar technologies
We use cookies and similar technologies to help our website work properly, improve your shopping experience, understand how visitors use our website, and support marketing activity where permitted.
Some cookies are necessary for the website to function, such as remembering items in your basket or keeping the checkout secure. Other cookies, such as analytics or advertising cookies, will only be used where required consent has been given.
For more information, please see our Cookie Policy.
Information you provide when contacting us
If you contact us by email, contact form, telephone, social media or any other method, we may collect:
Your name.
Contact details.
Order number, if relevant.
Details of your enquiry.
Any information you choose to provide in your message.
Information for reviews and feedback
After you place an order, we may invite you to leave a review of our products or service. To do this, we may share limited order information with our review provider, such as Feefo.
This may include:
Your name.
Email address.
Order details.
Product purchased.
Feefo may then contact you on our behalf to ask for feedback.
Information for marketing
If you sign up to our mailing list, enter a competition, or choose to receive marketing from us, we may collect:
Your name.
Email address.
Marketing preferences.
Information about whether you open our emails or click links within them.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at contact@littlebirdtoldme.com.
Information from social media
If you interact with us on social media, we may see information that is publicly available on your profile or information you choose to send to us directly.
Social media platforms process your information in accordance with their own privacy policies.
How we use your personal information
We use your personal information for the following purposes:
To process and fulfil your order.
To take payment.
To deliver your order.
To send order confirmations, dispatch updates and customer service messages.
To respond to enquiries.
To manage returns, refunds, complaints and warranty issues.
To ask for reviews and feedback.
To improve our products, services and website.
To personalise your website experience where appropriate.
To send marketing emails where permitted.
To run competitions or promotions.
To protect our website, business and customers from fraud or misuse.
To comply with legal, tax, accounting, safety and regulatory obligations.
To establish, exercise or defend legal claims.
Our lawful basis for using your information
We only use your personal information where we have a lawful basis to do so.
Contract
We use your information to fulfil our contract with you when you place an order. This includes processing your order, taking payment, arranging delivery, handling returns and providing customer support.
Legal obligation
We may use your information where necessary to comply with legal obligations, such as tax, accounting, product safety, consumer law or regulatory requirements.
Legitimate interests
We may use your information where we have a legitimate business interest, provided your rights and interests do not override that interest.
This may include:
Responding to customer enquiries.
Managing customer service.
Preventing fraud.
Improving our website and services.
Requesting product or service reviews.
Keeping business records.
Understanding customer behaviour in a way that helps us improve our business.
Protecting our legal rights.
Consent
We rely on consent where required by law, such as for certain types of email marketing and non-essential cookies.
You can withdraw your consent at any time.
Who we share your personal information with
We only share your personal information where necessary and appropriate.
We may share your information with:
Shopify, which hosts and powers our online store.
Payment providers, such as Shopify Payments, PayPal, Klarna, Stripe or other payment processors.
Delivery companies and couriers who need your details to deliver your order.
Fulfilment and warehouse partners where they are involved in dispatching your order.
Review providers, such as Feefo.
Email marketing providers, where you have signed up to receive marketing from us.
Analytics and advertising providers, where permitted by law and your cookie choices.
IT, website, hosting and technical support providers.
Professional advisers, such as accountants, insurers, legal advisers and business consultants.
Regulators, law enforcement agencies, government authorities or courts where required by law.
HMRC or other tax authorities where required.
Fraud prevention or security providers where necessary to protect our business or customers.
We only share the information needed for the relevant purpose. We expect our service providers to keep your personal information secure and to use it only for the agreed purpose.
Delivery information and courier photographs
To deliver your order, your name, delivery address and contact details may be passed to one of our delivery partners or couriers.
In some cases, a courier may take a photograph as proof of delivery or attempted delivery. This may include a photograph of the parcel at your property or the outside of the delivery location. This is used only to confirm delivery or attempted delivery and is not used for marketing.
International orders and international data transfers
Little Bird Told Me sells to customers in the UK and internationally.
If you place an order from outside the UK, your personal information may be processed so that we can fulfil your order, handle payment, arrange delivery, deal with customs requirements, and provide customer support.
Some of the companies we use to operate our business may process personal information outside the UK or the European Economic Area. Where this happens, we expect appropriate safeguards to be in place, such as recognised contractual protections or other lawful transfer mechanisms.
Marketing emails
If you sign up to our mailing list, we may send you emails about new products, special offers, competitions, gift ideas, product launches and other Little Bird Told Me news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at contact@littlebirdtoldme.com.
We may also send marketing emails to existing customers where permitted by law, for example where you have bought from us and have not opted out of receiving similar product updates.
We will not sell your details to third parties for marketing purposes.
Reviews and feedback
We may contact you after a purchase to ask for feedback about your order, our products or our service.
We may use a third-party review provider, such as Feefo, to collect reviews on our behalf. To do this, we may share limited order information, such as your name, email address and details of the product purchased.
Our legal basis for this is our legitimate interest in understanding customer experiences and improving our products and service.
Any review you choose to submit may be published in accordance with the review provider’s terms and privacy policy.
Cookies
Cookies are small files placed on your device when you visit a website. They help websites work properly and can also be used to understand website usage, improve performance, remember preferences and support marketing activity.
Our website uses cookies and similar technologies for purposes including:
Keeping the website secure.
Remembering items in your basket.
Helping the checkout work properly.
Remembering your cookie preferences.
Understanding how visitors use our website.
Improving website performance.
Measuring marketing activity.
Showing relevant advertising where permitted.
Some cookies are strictly necessary and cannot be switched off because the website needs them to work.
We use Shopify’s customer privacy and cookie consent tools to help manage cookie choices on our website. Where required, non-essential cookies, such as analytics or advertising cookies, will only be used after you have given consent.
You can manage or change your cookie preferences through the cookie banner or privacy settings available on our website. You can also control cookies through your browser settings.
For more detailed information about the cookies used on our website and your choices, please see our Cookie Policy.
Links to other websites
Our website may contain links to other websites, including social media platforms, payment providers, review platforms or other third-party websites.
Once you leave our website, we are not responsible for the privacy practices, content or security of those websites. You should read the privacy policy of any website you visit.
How we keep your information secure
We are committed to keeping your personal information secure.
We use appropriate physical, technical and organisational measures to protect the personal information we hold. These may include secure systems, access controls, password protection, secure payment processing and limiting access to personal information to those who need it.
However, no website or online service can be guaranteed to be completely secure. You are responsible for keeping your account details, passwords and devices safe.
How long we keep your personal information
We only keep personal information for as long as necessary for the purpose it was collected.
The length of time we keep information depends on the type of information and the reason we hold it.
As a general guide:
Order and transaction records are usually kept for at least six years for tax, accounting and legal purposes.
Customer service messages are kept for as long as needed to deal with your enquiry and for a reasonable period afterwards.
Marketing details are kept until you unsubscribe or ask us to delete them, unless we need to keep a suppression record to make sure we do not contact you again.
Cookie consent records are kept for a reasonable period to evidence your choices.
Competition entries are kept for as long as needed to administer the competition and meet any legal requirements.
Legal or complaint records may be kept for longer where necessary to establish, exercise or defend legal claims.
When we no longer need your information, we will delete it, anonymise it or securely archive it.
Your rights
You have rights in relation to your personal information.
Depending on the circumstances, you may have the right to:
Ask for a copy of the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask us to delete your personal information.
Ask us to restrict how we use your information.
Object to us using your information.
Ask for your information to be transferred to another organisation.
Withdraw consent where we rely on consent.
Object to direct marketing at any time.
These rights are not absolute and may depend on the circumstances. For example, we may need to keep certain information to comply with legal obligations or to deal with disputes.
To exercise your rights, please contact us at contact@littlebirdtoldme.com.
We may need to ask for proof of identity before responding to a request.
We will usually respond to data protection requests within one month.
Children’s privacy
Our products are designed for children, but our website is intended for use by adults purchasing products for children.
We do not knowingly collect personal information directly from children. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
Complaints
If you are unhappy with how we have handled your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection matters.
You can find more information at ico.org.uk.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, legal requirements or how we use personal information.
The latest version will always be available on our website.
This policy was most recently updated in June 2026.